Graphic Designer Timothy Peel has revealed that none of the animated advertisements or billboard news feeds seen in Toronto were rooted in real world products or events, "We had to replace any signage that could be a legal issue. We do this for many ad filled locations that feature wide establishing shots, like Times Square, Piccadilly, or Shibuya. Star Trek is no exception… Fun times creating fictional CP24 style news feeds…:)" [1] However, the scenes in Toronto have numerous fixed signs (e.g. on storefronts) advertising real companies.

The slogan and imagery suggests this product may relate to menstrual cycles.